Retention of sales people in marketing

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Retention of sales people in marketing

10 MAR 2017

Posted by: Arun Nagegowda. Category : Sales and Marketing

Even a small sales force costs more than most small or midsize businesses spend annually on marketing. Optimize yours and make it a marketing channel that efficiently drives new business and grows revenue.

Business owners often squirm in their seats when having to decide whether hiring a full-time marketing manager or deploying paid media campaigns are worth the financial risk. Often, every dollar spent on marketing comes under intense scrutiny, whereas money spent on the salaries and commissions for the sales team is something of an afterthought. In fact, your sales force—not your advertising budget—should be thought of as your most expensive marketing channel for growing your business.

Even a small team of five salespeople easily accounts for at least

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