Hey Guys, Here’s a speech I did in front of a local audience that pretty much sums it all up in about 45 minutes. This speech will help you understand the importance of generic SEO (something most people avoid) and the crucial truth about conversion and having your site set up in a way that maximizes your click through rates and sends the sales of your product or service through the roof!
The speech was containing the following information...
SEO blogs and articles are a really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.
Of course, you can't just throw a bunch of words on a page and expect people to come running. Pro SEO article writing services know that if you build it, they will come…but only if you build it the right way.
Here are the 4 secrets of professional SEO article writers:
Get your keyword research on. If you're going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a spreadsheet. Keep track of how many times you work the keywords into your web content writing, and use the right tools to track where you rank for the keywords you target. Don't know where to get started? Check out our comprehensive guide to keyword research for SEO.
Put the keywords to work. It's not enough to just use the keywords in 2-3% of the copy. You need to put the primary keyword in the title of the blog/article, as well as in the first and last sentence. By doing this, the keywords stand out to the search engine crawlers, as well as the eyes of the readers. Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they're looking for. You'll get more clicks if you do — it's one of the tricks of the trade for professional SEO article writers.
Write about something people care about. Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don't be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they'll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).
Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all. Still, search engines tend to give preference to longer blogs and articles. Try to shoot for at least 300 words, but if you can get to 500 or more, go for it. There has been a lot of research that shows that search engines tend to favor "in-depth" content of at least 2,000 words — we've seen this work for ourselves and our clients, and many of TCF's most popular blog posts are at least 1,500 words